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Expert's Opinion

Brand New Perspectives in Packaging Print

Looks count and first impressions matter.

By: Des King

How products are judged by their many differing attributes – not least fitness for purpose, consistent reliability and value for money – will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be a particular spot color, a distinctive font, or else the artful application of a metallic ink on the exterior of the pack that initiates the relationship between a brand and a consumer. “Thanks to impressive print packaging,...

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